The Public Value Agreement is an open platform for dialogue on shaping and implementing public value and a place for declaring shared values. They concern the selection of priorities and actions and their consequences, both positive and costly. They discuss what is appropriate, just, ethically justified, moral, and what raises doubts despite good intentions. They discuss the use of limited public resources to achieve optimal results.
The objectives of the Agreement are:
- Developing social dialogue aimed at increasing awareness of the potential of public interventions and engaging the communities affected or expected to be affected by them.
- Promoting knowledge and practice in applying public value, taking into account the necessary balance between the interests of beneficiaries and bondholders.
- Supporting public administration and non-governmental organizations in the ex-ante and ex-post assessment of the public value of interventions.
- Supporting commercial entities in shaping development strategies that leverage the potential of public value.
- Analysis of unintended effects of public interventions, both beneficial and detrimental.
- Assessing the value of public interventions, encompassing benefits and costs from a utilitarian and deontological perspective (Public Value Account).
- Identifying the public value chain and assisting in developing optimal intervention schemes (Public Value Chain).
- Identifying and analyzing the arena of stakeholders responsible for shaping, operationalizing, legitimizing, and supporting the implementation of public value (Strategic Triangle).
Signatories of the Agreement

Dr inż. Robert Mołdach, initiator of the Agreement for Public Value. Partner at the Institute of Health and Democracy, member of the Program Council of the #SGH Healthcare Think Tank, and academic teacher. Economic strategist supporting social development, author of the Transformation Plans concept. Practitioner with decades of management experience in healthcare, the financial sector, and ICT. Mentor of leaders and luminaries.

Dr n. o zdr. mgr inż. Łukasz Bruski, founding signatory of the Agreement for Values, with over 25 years of experience in medicine. A graduate of the Warsaw University of Technology and the Warsaw School of Economics, he defended his doctoral thesis, entitled “Assessment of the clinical and economic effectiveness of the telefitting method used for patients with hearing implants,” at the Second Faculty of Medicine, Medical University of Warsaw. He also participated in the Canadian Executive MBA program at the University of Quebec. He has authored and co-authored publications and presentations on the application of modern technologies in medicine. He has led or coordinated numerous EU-funded projects, including R&D projects, resulting in implementations in medical and commercial settings.

Dr hab. n. med. Szymon Brzósko MBA, founding signatory of the Agreement for Public Value. Physician, specialist in internal medicine, nephrology, and clinical transplantology. Academic teacher and researcher, and recipient of a Marie Curie fellowship from the European Commission and the Foundation for Polish Science. Author of over 120 scientific publications and academic textbooks. Member of the Polish Society of Nephrology and the American Society of Nephrology. Since 2014, he has been associated with DaVita Polska, and since 2017, as Medical Director, he has led the company’s clinical initiatives, developing a culture of safety and a methodical approach to quality improvement within the organization.

Katarzyna Jajuga, MBA, founding member of the Agreement for Public Value, MBA graduate of the Warsaw School of Economics and Medical University of Warsaw. Experienced leader associated with the Mazovia Group, combining a strategic approach with creative problem-solving, successfully raises funds (over PLN 150 million), optimizes processes, and supports business development. Combines data analysis with unconventional analysis of development potential.

Emilia Kowalczyk MBA, founding signatory of the Agreement for Public Value. Promoter of effective healthcare organizations, investor, and managing director of the Aura Medic imaging diagnostics network. Medical physicist, MBA graduate of the Medical University of Warsaw-SGH, and recipient of a Prime Ministerial scholarship, recognized by the Rector of the SGH.

Dr n. o. zdr. Gabriela Moczeniat, founding signatory of the Agreement for Public Value, she holds an MBA from the Warsaw School of Economics and Medical University of Warsaw (SGH-WUM), and is a manager of the Mazovia Group medical facility network. She specializes in managing urological healthcare facilities. In her work, she combines a managerial perspective with a concern for the public interest, developing solutions that meet the needs of patients and the systemic environment. Her goal is to integrate the social mission of healthcare with the economic efficiency of healthcare facilities. She works to balance private and public interests, guided by the concept of responsible leadership in healthcare.

Agnieszka Potaczek, founding signatory of the Agreement for Public Value. A strategist with extensive global experience in the highly specialized medical equipment industry and in the PMO for international transformation processes. As the head of Women’s Leadership & Inclusion Poland at J&J and a member of the Healthcare Businesswomen’s Association, she strengthens the position of women in the labor market. She is passionate about innovation and promotes the implementation of Marshall Ganz’s and Mark Moore’s concepts in healthcare.

Dr n. hum. Tomasz Rowiński, founding signatory of the Agreement for Public Value, assistant professor at the Warsaw School of Economics, College of Business Administration, and the SGH Healthcare ThinkTank, holds a PhD in psychology and an EMBA in health care. He collaborates with the WHO on mental health care systems. He is the originator, founder, and first president of a university-based healthcare facility that operates over a dozen child psychiatry centers, including day wards with a hospital school and special classes in public schools in conjunction with a healthcare provider. He collaborates with numerous non-governmental organizations and, in collaboration with UNICEF/IBE, has developed procedures for procedures and coordination between educational and healthcare providers.

Agnieszka Sikorska-Brzozowska, founding signatory of the Public Value Agreement, she is a veterinarian with a keen eye for quality and safety, and a dynamic QA & RA leader with over 20 years of experience strategically shaping business and marketing objectives in light of regulatory requirements and opportunities. By fostering collaboration with diverse stakeholders, she effectively identifies customer needs and translates them into clear, actionable strategies. She actively builds a strong team culture at Vernacare Ltd. and is committed to developing regulatory and quality strategies that not only meet compliance standards but also significantly contribute to the organization’s growth and success.

Tomasz Wróbel, economist, founding signatory of the Agreement for Public Value, CFO of Aesculap Chifa BBraun group for 33 years, and CEO of BBraun Business Services for 4 years.

